Marketing Courses & Training Programs

From executive strategy to specialised skills, Lawrennoqo helps teams across Portugal strengthen marketing leadership, operational excellence, and customer experience maturity.

Signature Programs

Each program blends live workshops, applied labs, and advisory coaching anchored in Portuguese market dynamics.

Team collaborating on marketing strategy in Porto

Strategic Marketing Leadership Sprint

Eight-week journey guiding CMOs and senior managers through market sensing, proposition design, and cross-channel orchestration tailored to Iberian audiences.

  • Live sessions in Lisbon & Porto
  • Custom growth opportunity audit
  • Executive coaching circles
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Marketing analytics dashboard presentation

Data-Driven Marketing Intelligence Lab

Transform marketing teams into insight powerhouses through analytics fluency, attribution modelling, and experimentation frameworks.

  • Hands-on analytics bootcamps
  • MarTech stack optimisation
  • Portugal-focused case sprints
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Customer experience mapping workshop

Customer Experience Innovation Studio

Design memorable customer journeys blending human empathy with digital service design, aligning teams around purposeful experience delivery.

  • Journey mapping intensives
  • Voice-of-customer integration
  • Experience prototyping labs
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Modular Learning Streams

Combine specialised learning modules to craft a bespoke pathway for your marketing team, ensuring alignment with sector-specific challenges.

  • Content leadership and storytelling
  • Performance and lifecycle marketing
  • Marketing operations and agile rituals

Executive Roundtables

Invite your board and leadership peers to closed-door forums exploring thought leadership, innovation financing, and marketing governance structures.

  • Quarterly Porto & Lisbon sessions
  • Guest speakers from European brands
  • Actionable governance frameworks

In-Company Capability Accelerators

Bring Lawrennoqo facilitators into your organisation for multi-day sprints, embedding new behaviours and collaborative practices.

  • Bespoke curriculum design
  • Coaching for marketing project leads
  • Performance measurement toolkit

Transformation Timeline

Phase 1 · Discovery Sessions

We map current marketing maturity, team structures, and audience expectations to build a relevant learning arc.

Phase 2 · Immersive Learning

Teams engage with facilitated workshops, live case simulations, and Portuguese market roundtables.

Phase 3 · Activation Labs

Lawrennoqo advisors co-create roadmaps, performance dashboards, and change management rituals with your leaders.

Phase 4 · Momentum Reviews

Post-program reviews ensure progress is sustained, with optional mentorship aligned to upcoming launches.

Enquire About Lawrennoqo Programs

Tell us about your objectives, and we will design a tailored program that advances your marketing ambitions across Portugal.